{"id":2873,"date":"2021-02-04T09:12:51","date_gmt":"2021-02-04T09:12:51","guid":{"rendered":"https:\/\/nopfilms.com\/?p=2873"},"modified":"2021-10-06T08:17:19","modified_gmt":"2021-10-06T08:17:19","slug":"entrevista-leticia-gonzalbez","status":"publish","type":"post","link":"https:\/\/nopfilms.com\/es\/entrevista-leticia-gonzalbez\/","title":{"rendered":"Leticia Gonzalbez"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-4\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"lead\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading\"><strong>Leticia Gonzalbez: <em>\u00ab<\/em>Es primordial que exista un departamento de marketing para mostrar qui\u00e9n eres y qu\u00e9 haces a trav\u00e9s de un contenido de valor\u00bb<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:10%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Leticia Gonzalbez, directora de marketing de Sesame<\/strong>, profundiza en el marketing digital y nos cuenta la importancia de los departamentos de marketing y comunicaci\u00f3n en las empresas,  y cu\u00e1les son las futuras estrategias de comunicaci\u00f3n.   <br><br>Para contextualizar, Gonzalbez explica que <strong>a trav\u00e9s del marketing digital se puede analizar c\u00f3mo act\u00faa cada usuario, cada competidor y qu\u00e9 ocurre con cada acci\u00f3n <\/strong>que se realiza para luego as\u00ed, extrapolarlo a cada negocio.<br><br>Adem\u00e1s, la directora de Sesame insiste en que a d\u00eda de hoy<strong> las empresas deben de ir un \u201cpasito m\u00e1s all\u00e1\u201d y no quedarse solamente con el producto, sino ofrecer un contenido \u00fatil y de valor a tus usuarios<\/strong>, teniendo en cuenta que cada uno de ellos te elige a ti por algo, por lo que cabe la necesidad de ofrecerle algo diferente y de calidad.<br><br>Tener alguien que pueda mostrar al mundo qui\u00e9n eres y lo que est\u00e1s haciendo es una necesidad que existe a d\u00eda de hoy en los negocios,<strong> \u201clas empresas se han dado cuenta de que necesitan generar un contenido para poder vender\u201d<\/strong>, a\u00f1ade Leticia.<br><br>Por \u00faltimo, Gonzalbez detalla que<strong> el futuro del marketing reside en el growth hacking<\/strong>, en hacer estrategias muy interactivas, trabajando por todos los canales posibles con el usuario y unific\u00e1ndolos, de tal manera que dicho usuario no se quede \u00fanicamente en uno de ellos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Leticia Gonz\u00e1lbez: &quot;Es primordial un departamento de marketing para mostrar qui\u00e9n eres y qu\u00e9 haces&quot;\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/yy6Gl0swhxU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p class=\"has-medium-font-size\"> <strong>Entradas de inter\u00e9s: <a href=\"https:\/\/nopfilms.com\/es\/como-posicionar-el-blog\/\" class=\"ek-link\">Consejos para posicionar tu blog<\/a><\/strong><\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Leticia Gonzalbez: \u00abEs primordial que exista un departamento de marketing para mostrar qui\u00e9n eres y qu\u00e9 haces a trav\u00e9s de un contenido de valor\u00bb Leticia Gonzalbez, directora de marketing de Sesame, profundiza en el marketing digital y nos cuenta la importancia de los departamentos de marketing y comunicaci\u00f3n en las empresas, y cu\u00e1les son las&#8230;  <a href=\"https:\/\/nopfilms.com\/es\/entrevista-leticia-gonzalbez\/\" class=\"more-link\" title=\"Read Leticia Gonzalbez\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Hablamos con Leticia Gonzalbez y nos explica la importancia de generar un contenido de valor a tus usuarios as\u00ed como de la nueva estrategia del mkt digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nopfilms.com\/es\/entrevista-leticia-gonzalbez\/\" \/>\n<meta property=\"og:locale\" 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