{"id":3006,"date":"2021-03-05T08:27:51","date_gmt":"2021-03-05T08:27:51","guid":{"rendered":"https:\/\/nopfilms.com\/?p=3006"},"modified":"2021-10-06T08:17:19","modified_gmt":"2021-10-06T08:17:19","slug":"entrevista-ana-gimenez","status":"publish","type":"post","link":"https:\/\/nopfilms.com\/es\/entrevista-ana-gimenez\/","title":{"rendered":"Ana Gim\u00e9nez"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"lead\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading\"><strong><em>Ana Gim\u00e9nez: \u201cSi no apuestas por el marketing, tu empresa acabar\u00e1 muriendo\u201d<\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Ana Gim\u00e9nez, Directora de Marketing y Comunicaci\u00f3n de la Marina de Empresas<\/strong>, nos adentra en el mundo de las <strong>herramientas digitales para el marketing<\/strong> y cuenta la importancia de \u00e9stas para conocer en profundidad datos espec\u00edficos de tu empresa.<br><br>Aunque rom\u00e1ntica de la publicidad, Ana explica que donde verdaderamente disfruta es cuando trabaja con anal\u00edtica web, an\u00e1lisis de datos o implantaci\u00f3n de tecnolog\u00eda. Y es precisamente en eso, donde la directora de marketing otorga uno de los <strong>mayores pesos para el buen funcionamiento de una empresa.<\/strong><br><br>Cuando le preguntamos por la evoluci\u00f3n de los departamentos de comunicaci\u00f3n, Ana subraya que\u00a0han evolucionado mucho y que <strong>se ha vuelto a \u201cla \u00e9poca del dato\u201d<\/strong>, donde el trabajo de marketing debe de ser <strong>\u201chacer acciones con un objetivo, que sea medible y que se pueda mejorar\u201d.<\/strong><br><br><strong>\u201cT\u00fa puedes ser muy bueno haciendo algo pero si no sabes contarlo, no existes\u201d<\/strong>, sosten\u00eda la directora al hablar de la necesidad de tener un departamento de marketing o comunicaci\u00f3n en una empresa y es \u201csi no apuestas por el marketing, tu empresa acabar\u00e1 muriendo\u201d refuerza Ana.<br><br>El objetivo de un departamento de marketing tiene que ser <strong>\u201cconseguir imagen y reputaci\u00f3n de marca, mirando siempre hacia el objetivo de venta\u201d,<\/strong> consiguiendo esto con una previa construcci\u00f3n de marca hacia tus proveedores, clientes, la sociedad.<br><br>Por \u00faltimo, Gim\u00e9nez detalla <strong>el futuro del marketing a trav\u00e9s de \u201cherramientas que conecten a gente y herramientas de visualizaci\u00f3n de dato\u201d<\/strong><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ana Gim\u00e9nez: \u201cSi no apuestas por el marketing, tu empresa acabar\u00e1 muriendo\u201d\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/yECecTv3f2k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Entradas de inter\u00e9s: <a class=\"ek-link ek-link\" href=\"https:\/\/nopfilms.com\/es\/como-posicionar-el-blog\/\">Tips para mejorar tu estrategia en redes social<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Ana Gim\u00e9nez: \u201cSi no apuestas por el marketing, tu empresa acabar\u00e1 muriendo\u201d Ana Gim\u00e9nez, Directora de Marketing y Comunicaci\u00f3n de la Marina de Empresas, nos adentra en el mundo de las herramientas digitales para el marketing y cuenta la importancia de \u00e9stas para conocer en profundidad datos espec\u00edficos de tu empresa. Aunque rom\u00e1ntica de la&#8230;  <a href=\"https:\/\/nopfilms.com\/es\/entrevista-ana-gimenez\/\" class=\"more-link\" title=\"Read Ana Gim\u00e9nez\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":3007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entrevista Ana Gim\u00e9nez, Directora de Marketing de Marina de Empresas<\/title>\n<meta name=\"description\" content=\"Hablamos con Ana Gim\u00e9nez y nos adentra en el mundo de las herramientas digitales para el marketing y cu\u00e1l es la importancia de \u00e9stas para tu empresa\" \/>\n<meta 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