{"id":5238,"date":"2024-11-19T09:00:03","date_gmt":"2024-11-19T08:00:03","guid":{"rendered":"https:\/\/nopfilms.com\/?p=5238"},"modified":"2024-09-03T11:42:15","modified_gmt":"2024-09-03T09:42:15","slug":"inteligencia-artificial-y-marketing-entrevista-a-alex-rubio-navalon","status":"publish","type":"post","link":"https:\/\/nopfilms.com\/es\/inteligencia-artificial-y-marketing-entrevista-a-alex-rubio-navalon\/","title":{"rendered":"Inteligencia Artificial y Marketing &#8211; Entrevista a \u00c1lex Rubio Naval\u00f3n"},"content":{"rendered":"<h2>\u00bfPuede la inteligencia artificial influir en la opini\u00f3n p\u00fablica? \u00bfPuede reducir la diversidad de ideas y experiencias? \u00bfHay alguna manera de usarla \u00e9ticamente?<\/h2>\n<p class=\"lead\">&nbsp;<\/p>\n<p><strong>\u00c1lex Rubio Naval\u00f3n<\/strong>, nuestro \u00faltimo invitado a Horizonte IA es director de la agencia independiente de marketing,Twelve Hundred, especializada en comunicaci\u00f3n digital y tecnolog\u00eda.<\/p>\n<p><iframe title=\"ENTREVISTA COMPLETA - \u00c1lex Rubio Naval\u00f3n: La IA en el marketing | Horizonte IA ep.12\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/0Uuc4TNNbRc?list=PLU-iuT9-4rrgU7FAm5imPUde4EGqxHP6G\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Gracias a la entrevista que nos ofreci\u00f3, aclaramos diferentes asuntos, como las diferencias entra la IA General y la espec\u00edfica, algunos de los desaf\u00edos a los que se enfrenta el Marketing en la actualidad y los beneficios que puede aportar el uso de herramientas de Inteligencia Artificial.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><strong>Seg\u00fan \u00c1lex Rubio, se esperan m\u00e1s beneficios que p\u00e9rdidas al integrar la IA en el marketing.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>Gracias a la capacidad de procesar grandes vol\u00famenes de datos, la generaci\u00f3n de informaci\u00f3n \u00fatil y el f\u00e1cil an\u00e1lisis de datos, permitir\u00e1 una mayor precisi\u00f3n en la segmentaci\u00f3n de p\u00fablico objetivo.<\/p>\n<p>Aunque esto pueda limitar la necesidad de recursos humanos, \u00c1lex Rubio conf\u00eda en que se necesitar\u00e1n nuevos puestos de trabajo relacionados con la aplicaci\u00f3n \u00e9tica y legal de las herramientas de Inteligencia Artificial, as\u00ed como en la innovaci\u00f3n de procesos.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><strong>Tambi\u00e9n hace hincapi\u00e9 en la necesidad de explorar estas nuevas herramientas que nos facilita la Inteligencia Artificial.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>Adaptarse a los nuevos medios y experimentar con la tecnolog\u00eda es crucial para descubrir un mejor uso y poder aplicarlo de manera espec\u00edfica al marketing.<\/p>\n<p>Estos asuntos y muchos m\u00e1s, como el riesgo de hiperpersonalizaci\u00f3n, la eficiencia de la IA en la segmentaci\u00f3n de p\u00fablico objetivo o la posibilidad de que la IA pueda reemplazar algunos roles, se tratan en mayor profundidad en la <a href=\"https:\/\/youtu.be\/0Uuc4TNNbRc\">charla completa<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Si te interesa el marketing y la inteligencia artificial, esta es tu entrevista. Puedes verla entera en nuestro canal de youtube.<\/p>\n<p>Tambi\u00e9n puedes disfrutar del <a href=\"https:\/\/www.youtube.com\/playlist?list=PLU-iuT9-4rrgU7FAm5imPUde4EGqxHP6G\">resto de entrevistas<\/a> de Horizonte IA, en el que hablamos de c\u00f3mo la Inteligencia Artificial est\u00e1 revolucionando los diferentes sectores.<\/p>\n<p>Y si prefieres leer los res\u00famenes de cada entrevista, puedes hacerlo desde <a href=\"https:\/\/nopfilms.com\/en\/blog\/\">nuestro blog<\/a>. \u00a1No te lo pierdas!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPuede la inteligencia artificial influir en la opini\u00f3n p\u00fablica? \u00bfPuede reducir la diversidad de ideas y experiencias? \u00bfHay alguna manera de usarla \u00e9ticamente? &nbsp; \u00c1lex Rubio Naval\u00f3n, nuestro \u00faltimo invitado a Horizonte IA es director de la agencia independiente de marketing,Twelve Hundred, especializada en comunicaci\u00f3n digital y tecnolog\u00eda. Gracias a la entrevista que nos ofreci\u00f3,&#8230;  <a href=\"https:\/\/nopfilms.com\/es\/inteligencia-artificial-y-marketing-entrevista-a-alex-rubio-navalon\/\" class=\"more-link\" title=\"Read Inteligencia Artificial y Marketing &#8211; Entrevista a \u00c1lex Rubio Naval\u00f3n\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":5239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inteligencia Artificial y Marketing - Entrevista a \u00c1lex Rubio Naval\u00f3n - NOP Films<\/title>\n<meta name=\"description\" content=\"\u00bfPuede la inteligencia artificial influir en la opini\u00f3n p\u00fablica? \u00c1lex Rubio Naval\u00f3n nos habla de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nopfilms.com\/es\/inteligencia-artificial-y-marketing-entrevista-a-alex-rubio-navalon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inteligencia Artificial y Marketing - Entrevista a \u00c1lex Rubio Naval\u00f3n - NOP Films\" \/>\n<meta property=\"og:description\" content=\"\u00bfPuede la inteligencia artificial influir en la opini\u00f3n p\u00fablica? \u00c1lex Rubio Naval\u00f3n nos habla de marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nopfilms.com\/es\/inteligencia-artificial-y-marketing-entrevista-a-alex-rubio-navalon\/\" \/>\n<meta property=\"og:site_name\" content=\"NOP Films\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-19T08:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-03T09:42:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nopfilms.com\/wp-content\/uploads\/2024\/08\/marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u00d3scar Corrons\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00d3scar Corrons\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nopfilms.com\/es\/inteligencia-artificial-y-marketing-entrevista-a-alex-rubio-navalon\/\",\"url\":\"https:\/\/nopfilms.com\/es\/inteligencia-artificial-y-marketing-entrevista-a-alex-rubio-navalon\/\",\"name\":\"Inteligencia Artificial y Marketing - Entrevista a \u00c1lex Rubio Naval\u00f3n - NOP Films\",\"isPartOf\":{\"@id\":\"https:\/\/nopfilms.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nopfilms.com\/es\/inteligencia-artificial-y-marketing-entrevista-a-alex-rubio-navalon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nopfilms.com\/es\/inteligencia-artificial-y-marketing-entrevista-a-alex-rubio-navalon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nopfilms.com\/wp-content\/uploads\/2024\/08\/marketing.png\",\"datePublished\":\"2024-11-19T08:00:03+00:00\",\"dateModified\":\"2024-09-03T09:42:15+00:00\",\"author\":{\"@id\":\"https:\/\/nopfilms.com\/es\/#\/schema\/person\/0826e6f33ea1aa710895f5cdcc502be0\"},\"description\":\"\u00bfPuede la inteligencia artificial influir en la opini\u00f3n p\u00fablica? 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